Continuing assignment: Professional
At the beginning of the semester, you will be pitching an idea for a
blog to your instructor. This blog should be one that you would
be interested in authoring professionally. Examples of authors
that have turned something akin to a blog to their full time job
include the following:
Oh yeah, and TMZ.
Other professional blogs are
extensions of special interests and/or are done for PR reasons.
We will be discussing the technical side of blogs in class, and will go
through how to create a blog at Blogger.com. No worries if you
know how to create a blog. If you do know how to blog, the only
requirement is that your blog publish an RSS feed (most major blog
The Pitch: For the pitch,
you will write a quick paper of 700-1000 words which answers the
- What is the topic of your blog going to be?
- Why are you qualified to write this blog?
- Who makes up your competition (that is, what other blogs on this
subject already exist)?
- Why is your blog going to succeed in this space?
The Blog: The blog itself
will be evaluated on several criteria.
Though the blog will not be graded until the end of the semester,
shortly before our exam period, you must post to your blog frequently and
regularly. Reread criteria number two, above.
- Do you have 10 or more entries during the semester?
- Did you publish continually during the semester? That is,
were seven of your ten (the minimum) blogs published in the
last two weeks of class? If so, that's not good.
- Is your information timely, useful, and interesting to your
- Did you successfully add connections with social networks?
(We will discuss Facebook and Twitter "web widgets" in class.)
- Have you created a blog template whose links position yourself
web of resources on the topic and builds your personal credibility?
- Do you use links strategically in your posts?
- Do you use images and embedded videos?
- Is your information presented in a formal manner? (Note
that you can be humorous, irreverent, even ditzy while also remaining
relatively formal. Do your posts show forethought and good
planning, or do they seem informally slapped together?)
- Does the blog's template make the content easy to access?
You will need to email the URL of your blog to your instructor as soon
as you create it [and are reasonably certain you're happy with the