Goals of informative speechs (362ff)
- Providing new information or perspective
- Agenda setting
Creating positive or negative feeling
- I should probably clarify this a bit -- in class, I often state
that agenda setting is literally agenda setting. It is. But
you should understand that there are a number of different sorts of
agendas. In this section of the book, it concentrates on
political agenda setting. What should the country (or town or
university or other collective audience) currently be considering?
Encouraging Retention (374ff)
- Definition -- tell us the terms, the parts. Affirmative
- Reporting -- tell us what happened. Can be chronological,
but doesn't have to be.
- Describing -- tell us what happened, but tell it to us as a story. Where reporting
is objective, describing doesn't have to be.
- Explaining -- tell us the context of what happened. Where
reporting and describing concentrate on the outward effects of actions,
explaining tells us why those actions happened. Think forensic.
- Demonstrating -- show us, don't tell us. Demonstrating an
action can be particularly memorable.
- Comparing -- describe something for us by a sustained evaluation against
something both similar and different at the same time. This is a
good way to present multiple options in a speech.
The "forgetting curve." As time passes, we forget more.
Strategies to maximize retention:
- Keep audience attention
- Reinforce active listening by your audience by recognizing and
- Use the nurse's we
- Be interesting. Yes, this is #1 again.